Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard. –John Steinbeck on letting go of unwanted anchors Heuristics are mental shortcuts that allow people to make ...

Most of us live in a world of full inboxes, shifting deadlines and a confusing array of acronyms and buzzwords. We often need heuristics (a mental shortcut or rule of thumb) and biases as a way of ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Yes, but it could hinder us too. In the US, the holiday known as Black Friday, an orgy of consumerism, follows Thanksgiving, which is probably the least commercial holiday of the year. As sure as ...

Free to Air: What are your biases and heuristics? Most of us live in a world of full inboxes, shifting deadlines and a confusing array of acronyms and buzzwords. We often need heuristics (a mental ...