We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more. Anchor text variation is one of the best ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

Home SEO Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text ...

Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to your site. Google Webmaster Central has just announced the new feature. But didn’t Google ...

Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and ...