The Boston Celtics announced over the summer the team was partnering with Amica Insurance to serve as the new jersey sponsor for the team. Amica will also partner with the Shamrock Foundation as part ...

Boston Celtics forward Jayson Tatum headlining a TV commercial isn’t exactly breaking news. But on Sunday the former Duke Blue Devil appeared in an ad that might earn a bit of extra recognition. “I’m ...

Amica Insurance is selling something more than policies. It's packaging empathy. The latest campaign for the insurer is the first expansion of the brand platform the company introduced last year: ...