We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured.

Marketers have heard the promises. AI will save time. It will create content faster. It will improve personalization. It will make marketing teams more efficient and productive. Some are real. Some ...

Many marketing leaders expect their teams to embrace AI but offer little direction on where to begin, which areas to prioritize or what outcomes to pursue. While AI is clearly transforming the ...

November 13, 2025 - AI here, AI there, AI everywhere. It's clear that AI adoption in corporate legal departments has reached a tipping point: A recent survey conducted by our firm, Major, Lindsey & ...

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, ...

Expectations that artificial intelligence will supercharge productivity are high, but recent research shows teams are struggling to drive meaningful value from the technology. According to McKinsey, ...

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...

The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...