Here’s a look at the finalists from the Best Client Advertising Campaign in this year’s INMA Global Media Awards and what the ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we ...

Huggies is without a doubt a blessing to mothers, particularly working mothers who juggle work and family. So when it introduced its new Dry Comforts Lock and Breathe diaper, its message was simple ...

A new case study shows how a revenue-focused paid media strategy turned a channel Toggl was ready to cut into one it ...

BEIJING - Gome Electrical Appliances tasks JWT Beijing with helping its brand connect with young consumers by leveraging a unique resource—the company's summer interns. Electrical appliance retailer ...

Originally Posted On: https://fatjoe.com/blog/fatjoe-x-mortgage-lane/ In Digital PR, timing is everything. In the midst of mortgage rate mania, we explain how two PR ...

A creator-led campaign for the film used food and fashion brands to drive pre-release buzz, generating over 3.14 million ...