Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

The U.K. TV giant, led by CEO Carolyn McCall, also announced a new integrated AVOD/SVOD platform for the U.K., ITVX. By Alex Ritman, Georg Szalai U.K. TV giant ITV reported its full-year advertising ...

An IAB report finds that digital audio — defined as podcasts and streaming for music and radio — had the largest year-over-year growth rate compared to streaming video and social media advertising. By ...

Excuse me, everyone, we now have Sean Reilly and Jay Johnson in conference. Please be aware that each of your lines is in a listen-only mode. At the conclusion of the company's presentation, we will ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...

Amazon disclosed advertising for the first time on Thursday. Amazon said its advertising business is growing 32%, and booked $31 billion last year. The company hasn't said how profitable the unit is.