Fast Company

Optimizing ad spend with AI-powered marketing mix modeling

Few technologies have merged into the everyday lives of people around the world as rapidly as artificial intelligence (AI) has in the past few years. It’s like we all just woke up one morning to find ...
Ad Age

How to make sense of marketing mix modeling—and make it work for your brand

Are you a print subscriber? Activate your account. By Tim Nudd - 27 min 12 sec ago By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 22 min ago By Adrianne Pasquarelli - 2 ...
Campaign Asia

Mastering the ad budget mix for maximum results is easy-peasy

Are you wondering where to put your ad budgets to get the maximum results? Optimally balancing brand and performance ad budgets is essential to sustain long-term business growth, but the key question ...
Ad Age

4 ways to add in-person events back to your marketing mix

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...
Radio World

Radio Retains Diverse Ad Mix

As local radio works to keep pace with digital innovation, the landscape of radio advertisers reveals an attractive and diverse group. That’s according to information contained in BIA/Kelsey’s latest ...