Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

AdstxtManager.com recently announced that their popular Ads.txt file management platform will now be available to all digital publishers for free. AdstxtManager.com allows websites to easily manage, ...

Integral Ad Science has uncovered a bot scheme that has spoofed a range of high-profile publishers, and stolen at least US$15 million of advertisers' money, by taking advantage of vulnerabilities in ...

NEW YORK, June 27, 2017 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

Media effectiveness platform DoubleVerify (DV) is warning advertisers of the increasing exploitation of ads.txt – an industry standard designed to help publishers declare authorised digital inventory ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in ...

Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in ...