In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

Native advertising remains a buzzworthy ad type in the mobile industry, but is it yielding results? Like all ad types, testing and optimization are key components of performance, but are often a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Berlin-based SponsorPay, a five-year-old mobile advertising-technology ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads and optimize Google Ads campaigns Businesses leave money on the table because they ...