In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can ...

YouTube is updating its guidelines for videos containing content that advertisers define as controversial, allowing more creators to earn full ad revenue when they tackle sensitive issues in a ...

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

YouTube is giving creators an opportunity to make more money when posting videos that deal with content that advertisers consider to be controversial, highlighting the social media-company’s continued ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

This is the reason why Netflix’s advertising sector has officially emerged as a key component of the company’s growth strategy.

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...

Pinterest's Q3 earnings beat expectations, but sluggish U.S. user growth and declining ad pricing led to a >10% drop after-hours. I am downgrading Pinterest to a sell due to weaker user growth, lack ...