In the fast-paced world of digital advertising, optimizing the delivery of ads is critical to maintaining user engagement and maximizing revenue. When dealing with high-traffic volumes, the risk of ...

Netflix's ad revenue is soaring, but it's leaving money on the table.

After Netflix's upfront presentation earlier this week, one media analyst who conferred with its top ad executive estimated the streamer would have around a 45% "fill rate" -- advertising inventory ...