Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

WBD Storyverse is a new initiative launched by Warner Bros. Discovery’s ad-sales division, allowing ad partners to leverage characters from the company’s slate of films and TV shows. WBD Storyverse is ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Advertising practitioners and researchers have long sought explanations for the success and longevity of client-ad agency relationships if only because their failure is costly for both organizations.