Here’s a stat for you: 40 percent of chatbot users only engage in one conversation. This statistic, calculated by İlker Köksal, the cofounder of Botanalytics, suggests bot makers need to invest more ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...